Web Designing Strategies to Convert Traffic into Sales
Thinking of building a website for your business? The first step for the perfect website is to get a design which looks attractive, giving information to the visitor for the purpose of their visit, generating sales and much more.
If you have a beautiful website which looks just awesome and have tons of traffic but what if this tons of traffic doesn’t give you any sales? All the hard work and money spent on your marketing strategies to bring traffic, build a website & creating design are totally worthless.
Let’s discuss some important strategies of web design through which you will generate sales and increase your ROI.
Important Strategies for Web Design
1. Use Responsive Layout for larger screen size.
Most of the customers today are using smartphones instead of old computers and laptops for their basic web needs. Web designers need to design a website very responsive either it is for small screen smartphone or big screen smartphone, laptop and desktop.
Nowadays customers are browsing on the bigger screens like Smart TVs, gaming console, etc. So, web designers should be designed for the website according to customer needs.
Web designers ensure that customers experience the same layout either on 55 Inch Smart Tv, 14 Inch Laptop or 6 Inch Smartphone.
2. Optimize website for Search Engine Spiders.
Search Engines are the strongest part to increase the sales and ROI. Every web designers know that ranking high on SERPs will bring more traffic to the site.
To rank higher on Search Engines like Google and Bing, you must build the website in such a way that it provides highly satisfying UX to visitors by ensuring that the site load time is less, by adding keywords to the meta tags and by site having attractive visual experience, etc.
3. Easily Accessible Contact Information
If a visitors come to your website and wants to contact you but if he is not able to find any email address, phone number or any contact form anywhere on the website then he will drop off from your website and go to your competitor website.
So, as a brand you won’t do such mistakes and ensure that you make all contact information readily accessible for your visitors.
4. Incorporate Social Media
Web designers must need to add social media link or plugin to your website. You should ensure that the website visitors can easily access your social buttons.
5. Appear Transparent and Trustworthy.
Trust is an important factor for every business, wonder if you are looking for a product from a website but don’t trust them then you will look for other competitors whom you may trust.
If you want to increase your sales then building trust among your customers is the most important thing.
One of the best way to increase your trust is adding privacy trust seals, displaying testimonials, displaying live Twitter feed, display number of customers served, etc. on your site.
These 5 Strategies should be a fundamental strategy for your conversion. While there are lots of strategies which effects website designing and increase your ROI. If you are having more then let us know in the comments.